Probiotics: Not Just Any Bacteria Will Do

At Vitafoods this year, Chr. Hansen exhibited its probiotics for human health indications, such as gastrointestinal health, immune health and women's health. “Although probiotic products have been marketed for decades, consumers are still confused about them,” says Charlotte Beyerholm, Marketing Manager, Health & Nutrition Division, Chr. Hansen.

“With our ‘Not just any bacteria will do’ agenda, we’re trying to explain why the company is promoting probiotics at a strain level. In short, Chr. Hansen agrees with leading researchers and associations, such as the International Probiotics Association and WHO, who advocate that probiotic health benefits are related to the bacterial strain, not the genus or species,” explained Beyerholm.

Chr. Hansen helps to build supplement portfolios of safe probiotic solutions with documented effects. Customers can choose between multiple dosage forms (blends, capsules, chewables, sticks, etc.) for their products. Chr. Hansen supplies probiotics that have a documented effect, which means strain research and selection, published human clinical studies showing efficacy, stringent quality control and much more. Chr. Hansen has produced documented probiotics for decades. Their Probio-Tec range for dietary supplements includes their flagship strains — all of which have proven health benefits (www.chr-hansen.com).

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