One Healthy Company Creates Another

Ceuta Healthcare, famed as Europe’s leading outsourcing company within the health and beauty industry, has set up a new health food team, selling new products into health food stores around the country. The award-winning Bournemouth-based business set up ‘Better Naturally’ in response to industry calls for the regular face-to-face promotion of products to health food retailers, with training if necessary. The new company fills a gap in the market between wholesalers, who may have thousands of products to manage, and a business recruiting its own sales team, which can prove to be expensive and uneconomical.

Director of Health Food Development at Ceuta Healthcare, Roger Boon, said: “This new initiative from Ceuta Healthcare offers increased focus and personal attention to clients. This is arguably the best possible time to use an outsource agency and the reaction we have received has been tremendous. On top of the personal service we can offer, including training store staff on the benefits of products and helping with shop displays and orders, we are also doing something for the old fashioned high street and independent sector as a whole.”

Better Naturally clients include Provamel (vegetarian, dairy free and plant-based foods and drinks), omega-3 supplements (Eskimo-3), a cold and flu remedy made form extracts of elderberry (Sambucol), natural beauty products (Faith in Nature), organic skincare products (Balm Balm) and Maharani Rice (low GI rice). For more information, visit www.betternaturally.info.

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