Vitiva Launches √Poultry for Better Moisture Retention

Vitiva offers √Poultry, a ready made solution for poultry moisture retention and antirancidity protection. It is a unique combination of naturally mineral-rich sea salt and Vitiva’s patented VivOX4 formulation.

Poultry is a complete, natural replacement for phosphates and other synthetic moisture-retention ingredients — as well as synthetic antioxidants — used in poultry processing, making it a preferred moisture-retention ingredient for poultry. It enables exceptional water binding features and improves juiciness and mouthfeel.

“Beyond its unique features and advantages in comparison with other synthetic ingredients used in poultry processing, √Poultry is very cost-effective for natural liquid binding as it provides better yield and enhanced antirancidity protection,” says Ohad Cohen, CEO of Vitiva. √Poultry is a perfect natural choice for poultry producers seeking innovative and easy-to-use ingredients without compromising on product quality.

Its outstanding features include increasing yield by up to 20% compared with non-injected poultry; it’s heat stable during processing; it maintains its antioxidative activity at temperatures up to 240 °C; and it provides complete antirancidity protection while increasing product shelf-life. √Poultry also enables lower injection rates, resulting in the introduction of less liquid and the retention of natural meat juices. “√Poultry enables poultry processors to offer clean label products, making it the most desirable ingredient for improving product quality and functionality,” notes Cohen.

More information
www.vitiva.eu

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